"A woman larger than life" - PINKO
26 January - Italian Brand PINKO teams up with Global fashion Icon, Irina Shayk and photographer Brianna Capozzito deliver its SS22 Global Campaign. The campaign introduces the new Love Bag Click and exudes Fearlessness, Unexpectedness and Charm.
The super model becomes a literally ‘Larger than life’ character that towers over a small ordinary world. Dressed up in leopard print fabrics mixed with sequins and sparkles, she unleashes her feminine strength.
The IRINASHAYK X PINKOcampaign is a celebration of all women determined to dare, be irreverent and stand out with pride. An open invitation for women to play and invent their own rules. Because fashion is just a game. And playing can make you feel irresistible and unstoppable every moment of every day.
Art Director: Riccardo Ruini
Stylist: Vittoria Cerciello
PRESS CONTACT (not for publication):
Fashion Club 70 - Fashion PR
Ijzerlaan 54 - 56
+32 3 221 10 10
Founded in Fidenza (Parma, Italy) by Pietro Negra and his wife Cristina Rubini in 1980, PINKO is an invitation to experiment freely with new styles, so that all women can feel confident and irresistible, every minute of every day. From sophisticated everyday looks, to original choices and statement icons, each garment is designed and made in Italy to do justice to every woman.