The global pandemic inspired us to explore new ways to create.
With the help of video conferencing, we produced an innovative at-home
shoot to showcase our Pre Fall 20 collection.
The shooting
was directed remotely
in the home of our model, Masha.
Through her phone screen she provided us
with an intimate look into her life
and embraced all aspects of this new
approach to content creation.
Location
Via virtual Zoom trips to Rome we were able
to scout locations in and around Masha’s home.
This ‘personal’ style of shooting was a natural
progression for us in the current climate
and has opened up new ways of working
and engaging with our community.
This stripped-back way of shooting allowed us to focus on the
silhouettes, shapes and unique details of each garment like
never before. From exposed button detailing to pleated denim,
covetable new additions to our womenswear collection will
redefine your everyday. In addition to timeless fabrics such as
corduroy, the line-up also includes two new fits in the guise of
the Culotte and the Straight.
The roof of Masha’s apartment building was an ideal setting.
The blue sky coordinated effortlessly with the styling, whilst the
industrial-inspired backdrop perfectly juxtaposed the ‘70s-inspired
silhouette and love-worn finishes of this nostalgically cool look.
Kind To The Planet:
we’re spotlighting beautiful products with a focus on sustainable materials, and practices that will reduce our impact on the
planet. By crafting our jeans with tencel and using eco-laundry techniques, we’re saving 7.000 litres of water per pair.