MOOSE KNUCKLES x POST MALONE
Moose Knuckles develops capsule collection with global star Post Malone
Antwerp, Sept. 2022 - Canadian outerwear label Moose Knuckles has entered into a collaboration with global superstar Post Malone that has been quietly in the works for more than a year. The two parties have joined creative forces to create a unique 10-piece gender-neutral capsule collection. Available for both young and old exclusively at VERSO Antwerp.
The collaboration fits perfectly with the rebellious spirit Moose Knuckles brings to outerwear and Post Malone's exuberant interest in constantly experimenting. In his own way against the grain, Post's inventive style has become as much an outlet for his personal expression as his genre-defying sound.
"This collaboration with Moose Knuckles felt super organic from the beginning. The collection is about celebrating life and doing things your own way, guided by your natural instincts. I'm really proud of what we've created and I hope you love it as much as we do." - Post Malone
Captured on a winter night earlier this year on a mountainous terrain in Utah, the campaign embodies a luxe interpretation of cold-weather survival-style clothing. The capsule collection features iconic Moose Knuckles silhouettes such as the 3Q jacket reworked in Realtree™ camouflage print in black and golden yellow, the last being a custom shade of the pattern created specifically for the collaboration. Realtree™, from Kentucky, is known for its photorealistic camo prints and has become known for its connection to the rural lifestyle, a lifestyle Post has grown fond of and which ties in with the campaign's theme.
3Q jacket - €1.025 Hoodie: €150 // Jogger: 450
"Moose Knuckles' collaboration with Post Malone was inspired by the fearless spirit we have all come to know and love about him. He is a master at collaborating in music and the same can be said for fashion. He is a true visionary and was very involved in every step of the process. We filmed everything with a hard flash in the dark forest, and it was the perfect setting. It really portrayed the irreverent, rockstar survivalist that he is." - Tu Ly, Vice President of Design, Moose Knuckles
The Moose Knuckles x Post Malone collection features additional custom design details such as all-black metal hardware, zippers, and a special edition logo. This logo is adorned on the collection's core piece, the 3Q jacket, which is one of Moose Knuckles' most popular silhouettes and is masterfully designed to provide the highest level of cold weather protection. Other reinvented iconic pieces include the insulating "Bunny" hoodie in black sherpa with detachable shearling hood, as well as a matching zip-up sherpa jacket and jogger. The collection's accessory is a striking sherpa baseball cap with a new circular Moose Knuckles logo patch.
Moose Knuckles will also release a children's line for the first time in the label's history of collaborations. Thanks to Post Malone's collection, the 3Qs jacket will be available for the whole family. This category was inspired by Post's close friend and Creative Director Bobby Greenleaf's son Jaxon Greenleaf. The synergy between Post and Jax made them the focus of the Moose Knuckles X Post Malone campaign.
"We want to work with talent that intrinsically has the same core values as us. Moose Knuckles x Post Malone is the truest form of an anti-luxury luxury collection. We have never taken ourselves too seriously and when we met Post, our energies immediately matched!" - Dominique Lagleva, Vice President, Global Marketing, Moose Knuckles
The Moose Knuckles X Post Malone collection ranges from € 150 to € 1025. The highly anticipated collaboration will launch on Sept. 29, 2022 on Mooseknucklescanada.com, and selected retailers including VERSO Antwerp for Benelux.
No access to fashionpr.online?
Create a login yourself and get immediate access
PERSCONTACT (not for publication)
PERSCONTACT (niet voor publicatie):
Fashion Club 70 - Fashion PR
Catherine Van Erck
Ijzerlaan 54 - 56
+32 3 221 10 10