New York, NY (September 20, 2021) - The Moose Knuckles FW21 campaign, directed by iconic photographer David LaChapelle and styled by Kyle Luu, transports Emily Ratajkowski, Pete Davidson and Adwoa Aboah to a frozen cityscape, combining the brand's signature Canadian humour with a healthy dose of surrealism. LaChapelle's signature phantasmagorical environments, including a two-metre-high ice wave and a life-size ice engine, turn traditional marketing techniques on their head by juxtaposing the extreme with the familiar and invite consumers to re-examine what they really need from their outerwear.
Utility has a different definition at Moose Knuckles. We know our audience and we know how to make unparalleled outerwear that is tailored to their needs. They like to have fun, to have a good time, to create. And they don't take days off. We wanted to create a visual language that resonated with their sensibilities. The world of David was a perfect fit." - Brody Baker, creative director
Emily Ratajkowski in Moose Knuckles Tracadie Jacket - 995.00EUR
Adwoa Aboah in Moose Knuckles Afton Vest - 625,00EUR
Pete Davidson in Moose Knuckles Oar River Jacket - 875,00EUR
The campaign will be launched on 20 September in conjunction with Moose Knuckles' FW21 collection, which reconstructs the idea of practicality through improved manufacturing and thoughtful design. Weight and permeability were minimised, while warmth, mobility and personality were enhanced. The result is a range of premium outerwear and apparel for anyone who wants to brave the winter in the city while avoiding the "carabiner" aesthetic.The campaign features the Comptoir Puffer and Tracadie Jacket by Emily Ratajkowski, the Oar River Jacket and Naufrage Jacket by Pete Davidson, and the Gataga Puffer and Afton Vest by Adwoa Aboah.
The FW21 collection is available at mooseknucklescanada.com, Moose Knuckles Stores and luxury retailers worldwide.
PRESS CONTACT (not for publication):
Fashion Club 70 - Fashion PR
Ijzerlaan 54 - 56
+32 3 221 10 10
About Moose Knuckles:
Moose Knuckles, based in Montreal, Canada, is one of the world's leading producers of luxury outerwear, sportswear and accessories. The brand was founded by Canadians whose familyheritage traces back over 100 years in the tailored and parka manufacturingbusiness. MooseKnuckles crafts resilient garments for the most unforgiving conditions, from the tundra to the city.The brand has become globally known for its relentless commitment to product design and technicalexpertise alongside its irreverent spiritand energy, inspired by the Moose, a fearless creature thathas no predators in the wild. Moose Knuckles is carried at its boutiques, exclusive international luxurydepartments stores and independent retailers.