Moose Knuckles Announces New Organizational Structure To Fuel Growth
New York, NY (June 2022) - Canadian luxury outerwear brand Moose Knuckles Canada announces the appointments of multiple new hires and partnerships to execute the company’s long-term strategy goals – and propel it forward. Blending experience, innovation and creativity, the newly augmented team will power Moose Knuckles’ product strategy in our core outerwear, ready-to-wear and accessory categories in order to drive the company’s long-term growth.
Industry veterans Josh Puritz (Head Merchant), Julia Yu (Senior Director of Collaborations), and Katherine Correia (VP of Product Development) will join the Moose Knuckles leadership team. Along with our proven design team, they will lead global teams toward excellence in execution in channel merchandising strategies, product ideation, product development and customer experience improvements.
Puritz is a seasoned omni-channel retail executive with 14 years of experience in merchandising, buying and financial planning. Most recently the Vice President, Men’s Global Merchandising and US Retail at Theory, Puritz’s career has focused on partnering with design and product development teams to create compelling product assortments that resonate across all markets.
Yu, who serves as Senior Director of Collaborations, holds a background in business development and strategic partnerships with extensive experience in driving new revenue opportunities and brand awareness within the luxury retail space. Prior to joining Moose Knuckles, Yu held senior level roles at Barneys New York and Alexander Wang, defining and owning the strategic direction of private-label brands, as well as licensing and collaborations, respectively.
Correia rounds out this accomplished team by way of Wiesbaden, Germany, where she was part of Jack Wolfskin’s recent rejuvenation. Prior to that, she held positions over 8 years at The North Face European office in Lugano, Switzerland. During her time there, Correia lead the development of technical outerwear, lifestyle and collaborations and lead the global fit alignment project team.
“Moose Knuckles Canada continues to innovate in bringing fashion and function to the luxury outerwear space and we’re pleased to be reinforcing our teams as we keep up with the rapid pace of our global growth. Josh, Julia, and Katherine bring extensive experiences as proven leaders in their field and I could not be more excited to see their impact on our brand and product. - Victor Luis, Chairman & CEO, Moose Knuckles Canada
Moose Knuckles former Chief Product Officer, Noah Stern has transitioned to Senior Advisor for the company. Stern will retain the title of active board member, and with his family is focusing on philanthropy—establishing the Noah and Ronit Stern Family Foundation with a mission to help clean the world’s oceans and combat climate change through innovation.
“I have never really had an opportunity to spend meaningful time outside of fashion, where we have been together in the heat of the battle and focused intensely on growing Moose Knuckles as an internationally recognized luxury brand hanging in the best stores around the world, including our own. This has been the craziest ride of my life, the most fun, the most exhilarating, we have accomplished so much, and will continue to, and I could not be more proud of this rocket ship we have built together.” - Noah Stern, Senior Advisor and active Board Member, Moose Knuckles
In addition to this dynamic team, Moose Knuckles is also partnering with renowned stylists Carlos Nazario and Robbie Spencer for their upcoming collection campaigns. Nazario is currently the Global Fashion Director for i-D Magazine, and will style the Fall/Winter 2023 campaign. Spencer is the Senior Fashion Editor at Large for AnOther Magazine in London, and will style the Spring/Summer 2023 campaign.
“Nazario and Spencer are diverse forces, and their grasp of culture makes them the perfect extension of the Moose Knuckles team. They have worked with some of the most esteemed photographers and talents in our industry today and their attention to detail will capture the subversive viewpoints of the brands iconic aesthetic.”- Victor Luis, Chairman & CEO, Moose Knuckles Canada
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About Moose Knuckles
Moose Knuckles, based in Montreal, Canada, is one of the world's leading producers of luxury outerwear, sportswear, and accessories. The brand was founded by Canadians whose family heritage traces back 100 years in the tailored and parka manufacturing business. Moose Knuckles crafts resilient garments for the most unforgiving conditions, from the tundra to the city. The brand has become globally known for its relentless commitment to product design and technical expertise alongside its irreverent spirit and energy, inspired by the Moose, a fearless creature that has no predators in the wild. Moose Knuckles is carried at its boutiques, exclusive international luxury department stores, and independent retailers.