MOOSE KNUCKLES LAUNCHES NEW HOODIE AND SHERPA CAMPAIGN
FEATURING TRANSITIONAL EARLY ARRIVALS FROM ITS FW22 COLLECTION
UNDER EMBARGO UNTIL AUGUST 15TH
3:00 PM CEST
Antwerp 2022 - Get ready to feel cozy this fall. Canadian outerwear and ready-to-wear brand Moose Knuckles is redefining “tough exterior” to be cozier than ever imaginable, thanks to its new expanded range of its bestselling ‘Bunny’ hoodie and new sherpa jackets for its FW22 collection.
The highly anticipated new arrivals from the collection consist of 14 Bunny hoodies for adults and kids as well as nine sherpa jackets in an array of fresh silhouettes and colors. One of the best hoodies in the world, the ‘Bunny’ combines the ease of a classic hoodie with the label’s signature silky-soft and insulating faux fur. And although the campaign features a cameo by a real bunny, the brand cheekily reminds customers that the collection is completely free of fur in its campaign video.
The campaign, shot by the acclaimed photographer Luis Alberto Rodriguez and styled by guest Artistic Director Carlos Nazario of i-D Magazine, depicts an early ’90s-inspired fantasy of what cozy means for creatives on the streets. As part of the label’s ‘Heatmakers’ initiative to spotlight rising talent in its own community, it features R&B singer Kaash Paige, skateboarder Lil Dre and Carine Roitfeld-discovered model Jaychelle as the faces of the campaign. The collection’s plush and oversized pieces allow for movement, and the result is a celebration of rule-breaking rebellion depicting its ‘Bunny’ hoodie as fall’s must-have protective layer for youth culture.
The campaign’s playful images illustrate the concept that when one feels warm and comfortable nothing can hold one back—in true Moose Knuckles form.
These styles range from €375 to €596 and will be available on August 15th at Moose Knuckles boutiques, mooseknucklescanada.com and selected luxury retailers worldwide.
PRESS CONTACT (not for publication):
Fashion Club 70 - Fashion PR
Ijzerlaan 54 - 56
+32 3 221 10 10