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Moose Knuckles explores the metaverse world

Luxury outerwear now also available as NFT


New York (March, 2022) - Canadian luxury outerwear brand Moose Knuckles joins the Metaverse with a unique NFT created by digital Portuguese artist Tiago Marinho. Moose Knuckles thus celebrates the opening of a brand new pop-up and is part of the brand's third Heatmakers initiative.

The NFT consists of a special digital Moose Knuckles jacket featuring China's KOL Mia Kong and kicks off the brand's exploration of this new digital challenge. It starts with a video selfie of Chinese KOL Mia Kong accessing the digital universe where her avatar takes a journey through a surreal landscape to discover and unlock the Moose Knuckles jacket.

What makes this first step into the metaverse remarkable is the high quality of the conceptual virtual jacket, designed with a blockchain-based luminous material by digital artist Tiago Marinho.

The NFT activation celebrates the opening of the Moose Knuckles Pop-Up in luxury emporium, Beijing DongAn (China), the physical destination where digital story meets reality. With an area of 61m² and the concept designed by Studio Beckman, the newly opened Moose Knuckles Pop Up showcases both the fall-winter and spring-summer collections.

The short film will be featured at the Moose Knuckles Pop Up, live until the end of March 2022. The limited edition NFT jacket will be available on March 5 at 11:30 am CET for open bidding on OpenSea ( via following link), the largest NFT marketplace worldwide.



PRESS CONTACT (not for publication):

Fashion Club 70 - Fashion PR

Enya Torrez

Ijzerlaan 54 - 56

2060 Antwerpen

+32 3 221 10 10

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