ANTWERP, November 2022 - Kurt Geiger London presents its Christmas campaign, "The Season of Kindness," to celebrate its global commitment to goodwill.
The name of the campaign is an ode to Kurt Geiger's new charity, The Kindness Foundation, which launched earlier this year and provides young people with the opportunities, support and resources to enter the creative industry.
The Kindness Foundation is funded by donations from Kurt Geiger himself for every eligible customer purchase. This year, Kurt Geiger is tripling its standard donation for purchases on World Kindness Day (Nov. 13), Giving Tuesday (Nov. 29) and Christmas Day in the name of its charitable mission.
This season, the foundation will also partner with London-based charity Cocoon. Cocoon's mission is to improve the quality of life for caregivers through financial support, practical help and a sense of belonging. Kurt Geiger previously supported Cocoon's annual Christmas dinner for caregivers in Richmond so that no young adult feels lonely on Christmas Day. This event is again supported by Kurt Geiger through a financial contribution.
Inspired by the spirit of Christmas, this year's festive campaign collection, modeled after Aweng Chuol, has an exaggerated and festive attitude, characterized by crystal bows, velvet, faux fur and a sparkling interpretation of Kurt Geiger London's iconic rainbow. Iconic designs such as the 'Kensington' and 'Shoreditch' bags were given a makeover with crystals, cozy faux fur and metallic leather, adding a festive touch to the more classic designs.
Most notable this season is the launch of Kurt Geiger's most comprehensive Christmas gift collection to date, featuring more than 100 mini bags, hair accessories, winter items, wallets, small accessories, tech and lifestyle accessories and jewelry for men and women, ranging from £29 to £250 (€33 to €288).
The brand's online gift guide highlights "little luxuries," with rainbow striped bags and card holders, faux fur cuddly accessories, including scarves and hats, and glittery bags. Gifts under 200 pounds (230 euros) include crystal-embellished gourds, hats and hairbands with rainbow jewelry, while gifts over 200 pounds (230 euros) include timeless classics such as the 'Kensington' bag in traditional black and rainbow colors. Jewelry is also strongly represented in the new gift guide, with crystal earrings, bracelets with solid pearls and rainbow rings in a collection of several hundred.
Fun is the key word in this festive collection of gifts. Whether it's a sparkling princess tiara, a trinket with an evil eye or a super-limited crystal goblet - dubbed the "ultimate" Geiger gift this season. These gifts reflect the playful spirit of the holiday season.
In line with this playfulness, the collection will include pet accessories, a brand new category for Kurt Geiger, including a padded nylon dog bag, a dog coat and a pet collar in rainbow colors.
Also new this year for Kurt Geiger are gift boxes for bags, a solution worth remembering for Christmas packaging. Decorated with a rainbow monogram that symbolizes kindness, joy, inclusion and hope. The boxes are available in small, medium and large sizes for different sizes of handbags.
The full Christmas collection will launch on Nov. 1, 2022, on the brand's global website and in Kurt Geiger stores.