COCCINELLE GOES STREET
After Milano Design Week and Pitti Uomo, Coccinelle launches its Monogram line with three exclusive events in the shops of Milan, Bologna and Florence.
The Coccinelle Monogram bag is the new It bag, built from a recurring pattern where the letter C is central. A dance of this iconic letter tells a story about the brand. Especially for this occasion the C-letter is made with a new form of colour, namely spray paint and fluo-touch.
The windows decorated with graffiti and tags were created by the @dcnoriginalz_mi crew, a group of professional 'hip hop' writers. They are the protagonists of a special personalisation in a dance of colours and designs.
The work of the street artists and the new collection were unveiled to the beats of a female DJ set, with a drink and a special gift.
PRESS CONTACT (not for publication):
Fashion Club 70 - Fashion PR
Cathérine van Erck
Ijzerlaan 54 - 56
+32 495 34 97 53