Premium denim brand commits to ensuring over 80% of product will have sustainable properties by 2023 and introduces global platform to track progress in materials, manufacturing, and more
7 For All Mankind, the originator of American premium denim, announced a corporate commitment to ensuring over 80% of their product will have sustainable properties through measurable indexes by the year 2023. To reach this goal, the brand has unveiled a new Sustainable For All Mankind platform, a global initiative that defines criteria for sustainable materials and manufacturing, which will be used to measure and track its progress. 7 For All Mankind’s European division is participating making this a global initiative for the brand.
“As the world begins to define a new normal, it is now more important than ever to focus on critical initiatives that will positively impact and help sustain the world,” said Suzanne Silverstein, president of 7 For All Mankind. “The ‘Sustainable for All Mankind’ initiative takes immediate action to help improve our materials and manufacturing processes and creates a new go-forward approach to help our products and practices become more earth-friendly. This program is a culmination of a 9 month extensive review of our materials, supply chain, internal operations, and processes, and offers a transparent look at our new approach while continuing to offer premium product and innovation that distinguishes our brand.”
7 For All Mankind has been accepted as a member of the Better Cotton Initiative (BCI), as sustainable cotton will play a large role in its efforts. Additionally, the company is focusing on suppliers that have the greatest impact on the environment, including mills, laundries, and dye-houses. The company is requiring strategic suppliers in those areas to submit to the Higg Facilities Environmental Module (FEM) and go through 3rd party verification, which collects and measures supplier’s environmental impacts across seven impact areas.
Through the Sustainable For All Mankind platform, 7 For All Mankind will roll out a new framework for communicating about its current sustainability efforts and strategy for the future through three pillars:
Materials. Improving the environmental profile of the materials 7 For All Mankind uses. Materials will be vetted based on adhering to 2 or more attributes of a set of standard criteria.
Manufacturing. Reducing the impacts from producing products in mills and factories, focusing on energy, water, air emissions, and waste chemicals. This involves a check-list review process with all 7 For All Mankind suppliers & manufacturers with a focus on the implementation of third-party certified tools, techniques, and practices that reduce environmental footprints.
In-house footprint. Instituting and promoting sustainable practices in the company’s LEED certified California headquarters including the elimination of single use plastic in headquarters and a commitment to reduce packaging footprint in company owned retail stores and distribution centers by 2021.
Earlier this spring, 7 For All Mankind released the first product under the new platform with the 080 denim capsule, a limited release of the jean that started it all in celebration of its 20th anniversary year. The 080 collection is crafted from the brand’s 2000 launch Italian denim and now updated with 100% organic cotton, recycled Elastane stretch fibers, a low-impact wash process, and recycled Italian hardware. The second product series under the platform will be released for Spring 2021.